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The customers in today’s world are on the move and they’re using mobile application platforms to get there. Whether they use mobile phones, tablets, or other mobile devices they have all the information they need. That’s why mobile apps are so much important in today’s market.

You need to understand that mobile apps allow customers to have all your information at their fingertips. Also, it is important that your app works on multiple mobile application platforms. But for beginning, start with one platform.


No matter what your business is, a mobile app can help you get and retain customers., and that’s a fact. We all know that the first place customers go to search for a product or service is online. If your business is available online, and plus you have an app that users can download to their devices, your business will make really good impression. At a glance they will be able to see and open your app and purchase from your business.

biggest benefits of mobile apps

You can:
There are more of course. These are just some of the biggest. As you can see, benefits can be huge.

help your company to increase product knowledge, maintain communication between you and potential clients, inform your services, generate leads for the business, and increase the popularity of your company and much more.

effective website
is always a work in progress. Improving a website need not be a big, stop-everything-else project; it can be done gradually as a series of incremental advances.

It’s for them not you
You have to find out what your audience wants and then structure your site to make it easy for them to find it. Use their language, their terminology, their suggestions and demands.

Who is your audience?
Do you know what the most popular part of your site is? If so, do you know how popular it is?

It is only when you know who comes to your site and what they want that you can give it to them. Use Google Analytics: it’s free, easy to use and incredibly useful.

User testing can be quick, inexpensive and also fun. Ask a handful of people to use your site to complete some basic tasks. Watch them, speak to them, find out why they had trouble doing some things, ask how they’d like the site to work. You will learn something every time you do this.

Websites should, ideally, work for all people regardless of their hardware, software, location or physical or mental ability. Guidance on creating accessible websites is provided by the World Wide Web Consortium’s (W3C) Web Accessibility Initiative.

For editors and moderators of this website, a specific set of accessibility tips is provided.

Let them find it
Don’t blame the search utility, it can only work with your content.

Look in the search logs – a long list of all the terms that were typed into the search box over a determined period of time. It shows what people are searching for. Spend time with them and they’ll help you to use the most useful and relevant terms on your site.

Jobs or vacancies? Offices invariably develop their own terminology. That is not a good thing for your visitors. Your webpages need to use the right words in their title, sub headings and content – there is no point in having job ads on a page called “Opportunities at Oxford” and then complaining that it does not feature in a search result for “jobs” when “jobs” is not there to be found. Use the obvious terms.

One of the main factors that undermine the professionalism of a site is the graphics – you don’t get a second chance to make a first impression. No clip art – it looks amateurish and should not be used.

Use jpg for photographic images, gif for graphics/illustrations/charts. Use a graphics package that lets you see a preview of the image when you are choosing what level of jpg compression to use. Go for quality over size (within reason). An image that downloads in the blink of an eye but looks ghastly is no victory.

Edit, edit, edit. Keep it short, write in plain English, be authoritative.

Look at your webpages: would you read them? When you buy something new that comes with instructions, do you methodically read through the whole instruction manual or just skim through the Quick Start Guide?

People skim-read webpages, so structure your page for this:

Use short paragraphs and sub headings;
Take blocks of prose and simplify them into concise bullet points;
Consider not putting links into paragraphs of text, let the reader read then offer them further info or related links after the text. A link can be more of a distraction, click me I’m interesting, than a help sometimes.

Give them more
The web is predominantly a text-based medium but that’s changing. Luckily it is also getting easier to add elements to your site such as slideshows, interactivity, audio and video. It’s fine to write that Oxford has a wide diversity of students but it’s better to illustrate this in a video. Social networking sites like Twitter and Facebook are free – but time consuming to maintain. See our advice on video and social media.

What is online marketing?

Online Marketing is the art and science of selling products and/or services over digital networks, such as the internet and cellular phone networks.
The art of online marketing involves finding the right online marketing mix of strategies that appeals to your target market and will actually translate into sales.
The science of online marketing is the research and analysis that goes into both choosing the online marketing strategies to use and measuring the success of those strategies.

Why You Need an Online Presence

Online marketing is becoming increasingly important to small businesses of all types. In the past, internet marketing was something that local bricks-and-mortar businesses could justifiably ignore. It didn’t make sense to waste time and money on online marketing when all your business was local.
Now with increasing local search and people’s new habit of searching on the internet first, it matters. I would go so far as to say that all businesses should include some online marketing in their marketing mix.
Aside from advertising online, your online reputation is very important, even if you do not conduct business over the internet – before a new customer decides to patronize your business chances are they will check online reviews, so building a reputation for quality and customer service is very important.
Unhappy customers are more likely to leave online reviews than satisfied ones, so having a strong reputation and plenty of positive online reviews is vital to business success in today’s digital world.

Types of online marketing

includes Search Engine Optimization (SEO) and Search Engine Marketing (SEM). SEO is the process of tuning your business website so that it ranks higher in the search listings when potential customers enter search terms that match your product offerings. SEO is free. SEM is paid search marketing – for a (typically) pay-per-click fee, search engines such as Google will display your ad when a user enters a search using one of your keywords.

SEM statistics can provide excellent feedback on the effectiveness of your ad, such as the click-through rate (the number of times your ad has been clicked versus the number of times the page containing the ad has been viewed).

While there are still banner ads on the internet, there are also other myriad options available, from interstitials (web pages displayed before or after an expected content page) through text ads. Different social media, such as Facebook, offer their own advertising platforms.

once you have built a subscriber email list of potential customers who may be interested in your products or services, email marketing is a very effective way to get the message out. You can keep them up to date with company news, upcoming events, and special offerings. You can send out newsletters and customized product or service offerings specific to the customers needs.

social media platforms such as Twitter, Facebook, LinkedIn, and Pinterest (just to name a few) are all opportunities for marketing online. Social media is a conversation – it requires active participation rather than just posting ads for your products or services.

Phones are fast becoming the one thing that everyone carries with them all the time, making text messages and other forms of mobile advertising the best way to reach your potential customers.

having a business blog is another way to converse with your customers and keep them informed about your products or services. A blog can be used to provide advice and get useful feedback. See 7 Ways to Get Blogging for Money. Microblogs are a subset of blogs – normally consisting of short text updates sent by email, instant messaging, or Twitter.

What is Analytics?

is the discovery, interpretation, and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance.

Organizations may apply analytics to business data to describe, predict, and improve business performance. Specifically, areas within analytics include predictive analytics, prescriptive analytics, enterprise decision management, retail analytics, store assortment and stock-keeping unit optimization, marketing optimization and marketing mix modeling, web analytics, sales force sizing and optimization, price and promotion modeling, predictive science, credit risk analysis, and fraud analytics. Since analytics can require extensive computation (see big data), the algorithms and software used for analytics harness the most current methods in computer science, statistics, and mathematics.

Marketing optimization

Marketing has evolved from a creative process into a highly data-driven process. Marketing organizations use analytics to determine the outcomes of campaigns or efforts and to guide decisions for investment and consumer targeting. Demographic studies, customer segmentation, conjoint analysis and other techniques allow marketers to use large amounts of consumer purchase, survey and panel data to understand and communicate marketing strategy.
Web analytics allows marketers to collect session-level information about interactions on a website using an operation called sessionization. Google Analytics is an example of a popular free analytics tool that marketers use for this purpose. Those interactions provide web analytics information systems with the information necessary to track the referrer, search keywords, identify IP address, and track activities of the visitor. With this information, a marketer can improve marketing campaigns, website creative content, and information architecture.
Analysis techniques frequently used in marketing include marketing mix modeling, pricing and promotion analyses, sales force optimization and customer analytics e.g.: segmentation. Web analytics and optimization of web sites and online campaigns now frequently work hand in hand with the more traditional marketing analysis techniques. A focus on digital media has slightly changed the vocabulary so that marketing mix modeling is commonly referred to as attribution modeling in the digital or marketing mix modeling context.
These tools and techniques support both strategic marketing decisions (such as how much overall to spend on marketing, how to allocate budgets across a portfolio of brands and the marketing mix) and more tactical campaign support, in terms of targeting the best potential customer with the optimal message in the most cost effective medium at the ideal time.

Portfolio analytics

A common application of business analytics is portfolio analysis. In this, a bank or lending agency has a collection of accounts of varying value and risk. The accounts may differ by the social status (wealthy, middle-class, poor, etc.) of the holder, the geographical location, its net value, and many other factors. The lender must balance the return on the loan with the risk of default for each loan. The question is then how to evaluate the portfolio as a whole.
The least risk loan may be to the very wealthy, but there are a very limited number of wealthy people. On the other hand, there are many poor that can be lent to, but at greater risk. Some balance must be struck that maximizes return and minimizes risk. The analytics solution may combine time series analysis with many other issues in order to make decisions on when to lend money to these different borrower segments, or decisions on the interest rate charged to members of a portfolio segment to cover any losses among members in that segment.

Risk analytics

Predictive models in the banking industry are developed to bring certainty across the risk scores for individual customers. Credit scores are built to predict individual’s delinquency behavior and widely used to evaluate the credit worthiness of each applicant. Furthermore, risk analyses are carried out in the scientific world and the insurance industry. It is also extensively used in financial institutions like Online Payment Gateway companies to analyse if a transaction was genuine or fraud. For this purpose they use the transaction history of the customer. This is more commonly used in Credit Card purchase, when there is a sudden spike in the customer transaction volume the customer gets a call of confirmation if the transaction was initiated by him/her. This helps in reducing loss due to such circumstances.

Digital analytics

Digital analytics is a set of business and technical activities that define, create, collect, verify or transform digital data into reporting, research, analyses, recommendations, optimizations, predictions, and automations.[2] This also includes the SEO (Search Engine Optimization) where the keyword search is tracked and that data is used for marketing purposes. Even banner ads and clicks come under digital analytics. A growing number of brands and marketing firms rely on digital analytics for their digital marketing assignments, where MROI (Marketing Return on Investment) is an important key performance indicator (KPI).

Security analytics

Security analytics refers to information technology (IT) solutions that gather and analyze security events to bring situational awareness and enable IT staff to understand and analyze events that pose the greatest risk.[3] Solutions in this area include security information and event management solutions and user behavior analytics solutions.

Software analytics

Software analytics is the process of collecting information about the way a piece of software is used and produced.

A logo is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations, and even individuals to aid and promote instant public recognition.

There are purely graphic emblems, symbols, icons and logos, which are composed of the name of the organization (a logotype or wordmark).
In the days of hot metal typesetting, a logotype was one word cast as a single piece of type (e.g. “The” in ATF Garamond, as opposed to a ligature, which is two or more letters joined, but not forming a word).

By extension, the term was also used for a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage, a company’s logo is today often synonymous with its trademark or brand.

Why Is A Logo So Important To Your Business?

Having a good logo is extremely important to your business and to the branding of your company’s name, but it is also important to help attract new customers. When people see an eye-catching logo on advertisements or promotional products, it will stand out.

Plus, many times people will remember seeing a cool logo for a company that provides what they need, which is even better because you would probably be the one they contact first and it’s all because of that great design.

What Makes a Great Logo?

Since a logo is the visual entity signifying an organization, logo design is an important area of graphic design. A logo is the central element of a complex identification system that must be functionally extended to all communications of an organization. Therefore, the design of logos and their incorporation in a visual identity system is one of the most difficult and important areas of graphic design. Logos fall into three classifications (which can be combined). Ideographs, such as Chase Bank, are completely abstract forms; pictographs are iconic, representational designs; logotypes (or wordmarks) depict the name or company initials. Because logos are meant to represent companies’ brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos.

Color is a key element in logo design and plays an important role in brand differentiation. The importance of color in this context is due to the mechanics of human visual perception wherein color and contrast play critical roles in visual detail detection. In addition, we tend to acquire various color connotations and color associations through social and cultural conditioning, and these play a role in how we decipher and evaluate logo color. While color is considered important to brand recognition and logo design, it shouldn’t conflict with logo functionality, and it needs to be remembered that color connotations and associations are not consistent across all social and cultural groups. For example, in the United States, red, white, and blue are often used in logos for companies that want to project patriotic feelings but other countries will have different sets of colors that evoke national pride. Similarly, diverse industry sectors tend to favour different color palettes: strong, saturated colors are favoured in the fast food industry and less saturated, more sombre colors in the banking and insurance sectors.

Designing a good logo often requires involvement from a marketing team teaming with the graphic design studio. Before a logo is designed, there must be a clear definition of the concept and values of the brand as well as understanding of the consumer or target group. Broad steps in the logo design process include research, conceptualization, investigation of alternative candidates, refinement of a chosen design, testing across products, and finally adoption and production of the chosen mark.

In 1898, the French tire manufacturer Michelin introduced the Michelin Man, a cartoon figure presented in many different contexts, such as eating, drinking, and playing sports. By the early 21st century, large corporations such as MTV, Nickelodeon, Google, Morton Salt, and Saks Fifth Avenue had adopted dynamic logos that change over time from setting to setting.

address. For short logotypes consisting of two or three characters, multiple companies are found to employ the same letters. A “CA” logo, for example, is used by the French bank Credit Agricole, the Dutch clothing retailer C&A, and the US software corporation CA Technologies, but only one can have the Internet domain name
In today’s digital interface adaptive world, a logo will be formatted and re-formatted from large monitors to small handheld devices. With the constant size change and re-formatting, logo designers are shifting to a more bold and simple approach, with heavy lines and shapes, and solid colors. This reduces the confusion when mingled with other logos in tight spaces and when scaled between media. Social networks like Twitter, Facebook, LinkedIn, and Google+ use such logos.

Logos and their design may be protected by copyright, via various intellectual property organisations worldwide which make available application procedures to register a design to give it protection at law. For example, in the UK, the Intellectual Property Office (United Kingdom)[24] govern registered designs, patents, and trademarks. Ordinarily, the trademark registration will not ‘make claim’ to colors used, meaning it is the visual design that will be protected, even if it is reproduced in a variety of other colors or backgrounds.

Photography is the science, art, application and practice of creating durable images by recording light or other electromagnetic radiation, either electronically by means of an image sensor, or chemically by means of a light-sensitive material such as photographic film.

One stunning image could deliver thousands of messages. Our experienced photographer knows how to make your jewelry shine from table top to outdoor fashion location shots.

Whether your company just needs photos for your website or an entire web development and catalog production, as a full service production agency, our design team will work with you from beginning to end.

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